About us – Rugs & Riches

Our Founder

SURESH RATERIA

Rugs & Riches was conceptualized and created by Mr. Suresh Rateria in 1991. Suresh can be described as an impulsive & unconventional romantic, who made it his mission to transform his love of surrealist art, architecture, and photography into contextual medium that he could really sink his feet into.

Very well-travelled, Suresh is a trekker, a biker and a mountaineer. He has walked many miles in different shoes an interacted with artists across the world. This diversity of spirit and learnings from his associations with multi-faceted artists are embodied in Rugs & Riches.

A qualified yoga teacher and practitioner and a task – driven Leo, this rug – ged man brings to our carpets a zen – like realm for creativity, and a roaring fire for the finesse of our finish.

Our Specialties

Digital Life Like Renders
Convert your favorite painting or a photograph into a rug and have our artists share a design sketch with you within just 3 days.

Unlimited Color Options
Our goal is to get each color exactly right. Our In-house dyeing facilities allow us to match shades and hues to your liking.

Countless Yarn Types
Viscose screams sheen and wool commands royalty and linen gives a feel of nature, there are many more yarn types to choose from.

Innumerable Textures
Who said hell’s down under? Our craftsmen can literally bring sensuality to a rug and make your feet feel the heavens.

Instant sample strike off
A strike off or a hand feel sample can be made within 7 to 14 days to give you an actual feel of the rug to come.

Quick Production
We are geared up for a quick turnaround time of 6 to 8 weeks without compromising on the quality. Special requests can be executed in as fast as two to four weeks.

Status Update
We provide weekly status of all orders and pictorial on line production images during all stages periodically for you to share with your customers.

Consistency in Repeats
Despite being a handmade product, quality and finish remains uniform on all repeat orders.

Privacy/Intellectual Rights
Your designs and concepts remain yours solely and are safe with us. We ensure secrets are not shared.

Projects
We take the load off you .Our team will handle your projects professionally by providing a support system to your architects and interior designers’ needs.

Production

PROCESS

Hand-tufting is a process where skilled artisans use handheld ‘tufting tool’ to insert wool, viscose or linen tufts through a tough polyester mesh stretched tight one a metal frame. Designs are outlined and numbered on the canvas and skilled craftsmen fill in the spaces with respective colors. Blend of colors made possible, be it mono colors or a combinations of two or three colors or twisted together per tuft or extrusion of yarn. Blend of yarn made easy with more than one type being used in a single rugs to give a unique effect Subsequently, the rugs are backed with latex and a secondary cotton backing affixed on it for proper stability and grip.

Finally, the rugs are sheared for excess wool fibers, hand carved using scissors by individual craftsmen to give the design a prominence by separating the colors. Choice of textures is made, be it a light carving, a deep 3D effect or a simple solid lustrous satin finish.

Hand – tufting a much quicker process than traditional hand knotting, is more versatile that creates a smart, tough quality made to measure in custom size, shapes, designs and colors.

Production

PROCESS

Hand – tufting a much quicker process than traditional hand knotting, is more versatile that creates a smart, tough quality made to measure in custom size, shapes, designs and colors.

Our Projects

At Rugs & Riches we have been hand tufting rugs, carpets and floorings for residential, hospitality and commercial realms and have successfully executed numerous projects around the world. The following are some to name a few: